James Dean is the legendary hero with a legendary story; live fast and die young. For over half a century, he has captured the world with his casual style, unflinching look and rebel attitude. James Dean has defined the essence of cool and without-a-cause for generations. His star continues to shine brighter and brighter.
Never has there ever been, never will there ever be. The one, the only, James Dean.
Explore what Licensing is and why it is an effective tool for marketing your product.
A licensing agreement is the lease of a legally protected property, such as a trademarked image, for use with a product or line of products. The licensee rents the right to use this property in association with their product.
Licensing involves a contractual agreement between the licensor and the licensee. This contract ensures that the use of the licensor's property is restricted by specific conditions. For example, the contract may require that the licensee's product be distributed in a certain geographical area or produced only for a set time period.
When renting a property, the licensee pays the licensor a guaranteed minimum royalty. They will also pay the licensor a percentage of total sales of the product.
Licensing terms are explained in the next section.